Packages and pricing

What a site costs, and what is in it

Most studios quote nothing before a first meeting. That is tiresome for you and unproductive for us: you never dare ask, and we spend hours on projects that never had the budget.

So this page states three things plainly: where a project starts, what is included in the price whatever the package, and what is not.

Three packages

They differ by the nature of the project, not by a feature count. The amounts are starting points: the firm price is given after scoping, before any work begins.

The site that is enough

Cap Essentiel

From €1,500

Delivered in 2 to 4 weeks

Sole trader, practitioner, craftsperson, association. A short one-to-five-page site whose only job is to reassure before the call and to be found on a local search.

  • One to five pages
  • Custom design, never a bought theme
  • Local SEO and Google Business listing
  • Contact form
  • Launch and handover session
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The site that works for you

Cap Sur-Mesure

From €4,000

Delivered in 6 to 10 weeks

Established business, practice, or organisation with several offers. A broader site with a real content strategy and SEO worked well beyond the local level.

  • Multi-page architecture
  • Visual identity refined or created
  • Keyword research and dedicated pages
  • Guided content writing
  • Performance follow-up after launch
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When the site becomes a tool

Cap Grand Large

On quotation

after a paid audit, deducted from the project

Online shop, booking system, business application, or taking over an existing site. These projects carry too many variables for a listed price.

  • E-commerce and online payment
  • Booking, accounts, private areas
  • Connections to your business tools
  • Audit and takeover of an existing site
  • Line-by-line detailed estimate
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After the launch

Cap Sérénité

From €29 / month

Depending on the volume of changes · no minimum term

A monthly option, never a requirement. For those who would rather have someone watching the site than hear about a problem from a customer. The technical baseline starts at this rate; it then scales with the volume of changes you hand over to us.

  • Hosting, domain and certificate managed
  • Updates and security patches
  • Uptime monitoring
  • Backups and restore
  • Content changes, priced by volume

Net prices, payable as shown. VAT not applicable under article 293 B of the French tax code.

Included in every project

This baseline does not depend on the package. It is there because a site missing any one of these is not a finished site — it is a site someone will have to redo.

Understanding before drawing

  • Scoping workshop, remote or on site in Brittany
  • Analysis of your trade, your customers and your direct competitors
  • Defining what the site is actually for: a call, a booking, a quote, a sale
  • Page architecture and visitor journeys
  • A firm schedule given before work starts

Design

  • Art direction specific to your activity
  • Mobile and desktop mockups approved before any development
  • Typography choices and colour palette
  • Editing, cropping and optimising your images
  • Two rounds of feedback included at each stage

Development

  • Custom code, no page builder and no resold theme
  • Display tested on phone, tablet and desktop
  • Loading time optimised: modern image formats, preloaded fonts
  • Accessibility: keyboard navigation, contrast, semantic structure
  • Contact form protected against spam

Search visibility

  • Research into the queries your customers actually type
  • Title and description written page by page, never generated
  • Schema.org structured data read by Google and by AI answer engines
  • Clean previews when the site is shared on social apps and messengers
  • Sitemap, robots.txt and prerendered pages for crawlers
  • Google Search Console setup and indexing verified

Local presence

  • Google Business Profile created or claimed
  • Name, address and phone consistent between site and listing
  • Categories, service area, opening hours and photos filled in
  • Listing linked to the site, and the site linked to the listing

Going live

  • Domain name and DNS configuration
  • European hosting and HTTPS certificate
  • Redirects and preservation of old addresses
  • Privacy-respecting audience measurement
  • Source code access: the site is yours, unconditionally

Compliance

  • Legal notice and privacy policy written
  • GDPR compliance, no advertising trackers by default
  • No cookie banner forced on you when nothing warrants it

After delivery

  • Recorded handover session
  • Written documentation of what was delivered
  • One month of corrections included after launch

What is not included

This list matters as much as the previous one: it is what prevents unpleasant surprises at the end. Each item can be added and quoted separately.

  • The domain name itself, around €15 a year, registered in your name
  • Professional photography and photo shoots
  • Full copywriting — we structure and rework what you provide
  • Translation into other languages
  • Full logo creation, outside a package that includes identity work
  • Paid font or stock image licences
  • Google Ads or Meta advertising campaigns
  • Feature changes requested after delivery

How a project runs

The same for everyone, from first contact to launch.

  1. 01

    First conversation

    Thirty minutes, no commitment. We look at your situation and tell you honestly whether we are the right people — sometimes the answer is no.

  2. 02

    Quote and scoping

    You get a written scope, a schedule and a firm price. Nothing starts until all three are in front of you.

  3. 03

    Discovery

    The workshop where we learn your trade, your customers and what sets you apart. This step determines the quality of everything after it.

  4. 04

    Design

    Mobile and desktop mockups, presented and discussed. Nothing is built until you have approved what you see.

  5. 05

    Development

    The site is built and your content integrated. You get a staging address to follow progress whenever you want.

  6. 06

    Testing

    Speed, mobile display, accessibility, spelling, forms: all checked before anyone else can see the site.

  7. 07

    Launch

    Domain, HTTPS, redirects, Search Console, Google listing. The site goes live and is declared everywhere it should be.

  8. 08

    Handover and follow-up

    A session showing you how everything works, written documentation, and one month of corrections included.

Pricing questions

Why "from" and not a fixed price?

Because a fixed price posted without knowing your project would be wrong in one direction or the other. The figure shown is a real floor: no project starts below it. The firm price is given after scoping and does not move afterwards, unless you yourself ask to widen the scope.

What makes the price vary?

The number of pages, whether your content is ready, whether a visual identity exists, the need for features such as booking or payment, and how many design rounds you want. Those five items are priced separately in the quote, so you can see what each one costs.

Is hosting extra?

The first year is included in the project. After that, either you take the Cap Sérénité package and everything is handled, or you move the hosting into your own name and pay us nothing further. We lock nobody in.

Do I own my site?

Yes, entirely, and from the start of the project rather than at delivery. The domain is registered in your name and the source code is handed over. If you want to work with someone else, you leave with everything.

Can I edit the site myself?

It depends what you want to edit, and it is decided during scoping. For a brochure site, adding a full admin system often costs more than the handful of yearly edits it would allow. We say so rather than sell it to you.

What if I have no text or photos?

That is the most common situation and it does not block anything. We start from a recorded interview with you, then structure and rework your answers. Full copywriting and professional photography remain separate options, with partners where needed.

How does payment work?

Thirty percent on signature, the balance at launch. For Cap Grand Large projects, a milestone schedule is agreed during scoping.

Is there a mandatory subscription?

No. Cap Sérénité is an option, never a condition. A site delivered without maintenance is still a working site: it is yours and it keeps running.

Let’s talk about your project

Thirty minutes is enough to tell which package you fall into, and whether we are the right studio for you.

Request a quote